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WHY WE RIDE: INDUSTRY INSIDERS PART II Road Bike Action December 1, 2008

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I ride because I love a challenge; whether it is L'Etape de Tour, the Ironman or climbing the Alpe D’Huez. I ride for the never ending pursuit of seeing if I can beat my wife to the top of a climb. I ride because in the early 70’s at the start of the running boom, my Dad gave up smoking a pipe and started running marathons. We ran three Boston’s together and then I took his love for running and focused it on cycling. I ride because I love to see things; the beaches in Normandy, the rolling hills of Wisconsin, or the top of the Tourmalet. There is no better way to discover the world then riding on a bike. —John Burke: President, Trek Bicycles
Why do I ride? For the freedom, the friendship and the fact that suffering leads to breakthroughs. —Slate Olson: General Manager, USA RAPHA, Performance Roadwear
After completing the 2003 Journey of Hope, I came back to my regular life at college. I just couldn’t help but feel that something was missing and tried to fill that void anyway possible. I decided to buy a bike and keep riding in an attempt to recapture some of the magic I felt daily out on the open road. I bought my first Litespeed and got back into the frequent riding and then had the urge to race a little. From there, I raced with the Georgia Tech cycling club team and then started working in a local bike shop part time the following summer. The following year after finishing school, I found my way to my home here in the Maxxis bicycle division. Every time I get on my road, mountain or cyclocross bike I am trying to recapture some of the magic that I felt from my first cycling experience. —Christopher Warrick: Bicycle Manager, Maxxis International USA
To stay young. My commute to work jump starts my day and sheds stress on the way home. Mountain bike lunch rides are a welcome interruption some days. From time to time I get the chance to do an epic ride like L'Etape du Tour or a 24 hour race. Those events remind me that I'm no longer young but that I can still enjoy the ride. —Scott Daubert: Road Manager, Trek Bicycles
Because it’s the one constant in my life. A lot has changed over the past 20 years, but when I’m on the bike, riding the same mountain roads as I did when I was 15, it feels like nothing has changed at all…the bike is just as blissful, painful and gratifying as it ever was. —Sean Coffey: Senior Brand Manager, Easton and Blackburn
E-mail your submissions and photos to rbamail@hi-torque.com
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