Wherever great cycling is enjoyed, riders from the Sidi Sport pool are always winning and making it on to the podium. From east to west, Sidi has been riding an unstoppable wave of victories. These last few days in Italy Sidi has had the satisfaction of obtaining two spectacular triples. The GP Camaiore featured an all-Sidi podium with Peter Sagan (Cannondale Pro Cycling), Diego Ulissi (Lampre-Merida) and Rinaldo Nocentini (Ag2r). It was a repeat performance on the white roads of the Strade Bianche, the so-called Italian Roubaix that takes place on the dirt roads that criss-cross the hills of the Tuscan countryside, with victory going to Moreno Moser (Cannondale Pro Cycling) ahead of his team mate Peter Sagan and Rinaldo Nocentini, who once again came in third place.

Then on Sunday in the Roma Maxima, the magnificent race that brought the Giro del Lazio back into the spotlight, although Sidi did not win, it was a satisfying achievement to see our Pippo Pozzato (Lampre-Merida) on the podium in second place. This year Pozzato is in top form and he has already won the Trofeo Laigueglia.

Our satisfaction was all the more complete because Cannondale Pro Cycling and Lampre-Merida are the two teams sponsored by Sidi Sport on which all riders use Sidi Wire shoes.

Finally, looking further to the east, from the roads of Malaysia comes another great Sidi victory. The young Colombian rider from Team Nippo-De Rosa Julian David Arredondo, after having dominated the mountain stages in the Tour de Langkawi, ended up in the lead of