March 2, 2013

 Trek is now offering the bike of one of the pro peloton’s most exciting teams through its Project One custom program, in an effort to help get bikes into the hands of rural African children. When cyclists customize their Trek Madone, Domane, or Speed Concept with the MTN-Qhubeka team paint scheme, Trek will donate $200 to Qhubeka to aid their mission of mobilizing a generation of Africa’s youth. By purchasing an MTN-Qhubeka bike, riders will actually be buying two bikes; one for themselves and one for a child in rural South Africa that will gain a way to get to school, carry clean water or other supplies, and increase their chances of creating a better life for themselves.
MTN-Qhubeka, Africa's first Pro Continental team strikes a unique balance between racing and philanthropy with their connection to Qhubeka, a South African-based empowerment program that provides bikes to children in rural areas in exchange for work done to improve their local community. Qhubeka has distributed over 40,000 bikes to children in South Africa and is currently pursuing the goal of delivering 200,000 bikes by 2020. Supporting this great cause is the goal of offering the new bike in Trek’s Project One custom program.
"Supporting Qhubeka through Project One is a way for us to help connect riders around the world with the opportunity to make a huge impact on really deserving children," said Trek Sports Marketing Director Simon Thompson. "We couldn't be more excited to work with a team like MTN-Qhubeka that is making a massive impression on international cycling as well as working for a greater purpose."


Road Bike Action Now on Android
The #1 road cycling magazine is now available in the Google Play Market...
Vuelta a España: Stage 7
Gilbert comes up short to the Czech rider...
Vuelta a España: Stage 5
Orica GreenEdge rider gets a second chance at the first "real" sprint finish...
The MN Major River to River Ride
Motocross champ Ryan Dungey and his 2nd annual charity ride...
Tour de France Preview: No Surprises At SaxoBank
Contador seeks to re-claim past glory...
Tour de France Preview: The Brit Pack At Sky Stays Strong
To be a winner or not to be a winner...
Tour de France Preview: Surprise Leader For RadioShack
When good enough is all you got...

iTunes APP

Copyright 2014 Hi-Torque Publications, Inc. All rights reserved.