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FEATURES: LIVE FROM INTERBIKE 2009: OUTDOOR DEMO TAKES OFF
Road Bike Action
September 22, 2008
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Situated 30 miles east of Las Vegas on the road to Hoover Dam and Lake Mead, Interbike 2009 opened with two days of Outdoor Demos in Boulder City, AZ. Under hot, dry desert conditions, thousands of industry insiders had a full day of bike testing of many of the hottest products for 2009
Giants Of The Road
SRAM's road guy Michael Zellmann (L) hosts top journos (including James Huang-Cyclingnews & Zap Espinoza-Road Bike Action) at Interbike 2009 Outdoor Demo for a first test SRAM's exciting new range of road wheels. Zap told us "the SRAM wheels were deep! My first ride ever on 80mm section wheels was impressive."
Electrify Me
Shimano's new Dura Ace electronic groupset was one of the hot hits at both Eurobike and Interbikes's Dirt Demo, with proud pappa Wayne Stetina standing watch over the most innovative new products for 2009.
Dura Ace electronic groupset battery, good for over 600 miles of riding
according to Shimano.
About This Big!
Cervelo's stand was one of the most popular at Interbike's Outdoor Demo
Giant Rides Life
At Giant's busy stand, Outdoor Demo attendee's were testing the Anthem mountain bike
platform, and the all-new TCR Advanced without integrated seatmast.
Giant strong support for Womens Cycling is epitomized buy their Aeryn Alliance model
and sponsorship of events like the 5th annual Hershey Tour De Pink, a four-day, 220-mile
benefit ride from October 2-6 and will be riding from Chocolate World in Hershey, PA,
to New York City.
Mangia! Fizik Goes Gelato Again
For the second consecutive year, Fizik takes the best marketing prize at Outdoor Demo,
as Suzette Ayotte's great gelato adventure continued as brilliant way to promote the tasty
Italian saddle range.
Full Speed Ahead Towards BB30
FSA's new bottom bracket standard BB30 is gaining momentum and will be featured
on many 2009 road bike models
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