Bike Press Camp continued this week in Deer Valley, Utah, with still more companies unveiling new bikes and products, and offering journalists sneak peeks at parts that will be released in the coming months at the EuroBike and Interbike trade shows. In case you missed it, be sure to check out Road Bike Action's coverage from the first and second days from Deer Valley. The third day's biggest buzz came from Ridley's unveiling of the Noah FB (Fast Break), their ultra high-end frameset that will be available sometime in the spring of 2012. An evolution of their Noah road frame, the Noah FB marks Ridley's entry into the "aero road" ring, and they've come out swinging. No complete bikes will be available, and only approximately 25 framesets will be coming to the United States for a retail price of around $5399.

The Noah FB receives an updated version of Ridley's R-Flow technology, which utilizes linear cutouts in the fork and seat stays to increase airflow and reduce drag. R-Flow technology also involves the application of a proprietary treatment that allows air to more seamlessly transition over aerodynamically critical areas of the frame, including the fork, headtube and seat post. The Noah FB's treatment has been dubbed the "F Series," with appropriately named F-fork, F-brake and F-surface marketing phrases.

This close-up of the fork reveals the Noah FB's most striking feature: integrated brakes. As you can see, the front brake is nestled cleanly between the fork blades and out of the wind. Brake shoe adjustment should still prove quite simple as their hex bolts are easily accessible.

The tapered head tube has more carbon extending towards the rear of the bike than the previous Noah, and the top and down tubes feature sharper lines as well. Although the Noah FB will only be available as a framset, Ridley built this display model with a Shimano Di2 electronic drivetrain. For those who wish to spec the Noah FB with a mechanical drivetrain, they have that option which includes internal cable routing (note the cable guide integrated into the headtube). Ridley reps did comment, however, that the Noah FB was "designed with electronic shifting in mind."

An overhead shot of a complete Noah FB higlights its aerodynamic tube shapes. The down tube is especially narrow, similar to some other current "aero road" bikes.

As with previous editions of the Noah, Ridley has utilized an integrated seat post (ISP) on the Noah FB. According to Ridley reps, an integrated seat post is "an ideal performance feature that provides the rider with far greater road feedback than a standard seat post." Ridley has prepared the Noah FB for Shimano's Di2 drivetrain by incorporating a battery mount into the seat post bracket. This setup puts the battery behind the seat post and out of the wind that it would otherwise catch when mounted underneath a chainstay or on top of the down tube.

Like the front brake, the rear brake is also hidden from the wind. Mounted between the seat stays, the rear brake setup features the same shoe adjustibility as the front brake. And like the fork, the seat stays maintain Ridley's F Series technology. The seat stays merge together just above the integrated rear brake and give way to a monostay that continues to the seat tube/top tube junction.

Ridley's marketing team has dubbed the Noah FB's development as "Fast Concept." The "Fast" logos on the chainstays are actually an acronym, meaning Future Aero Speed Technology. The chainstays themselves don't appear particularly aerodynamic, but Ridley reps have assured that their profile was honed in the wind tunnel.

The sharp-looking matte black and yellow paint scheme may or may not be on the final production version of the Noah FB, as Ridley is still finalizing that little detail. Regardless, the complete bike looks good at any angle.

Although they didn't cause quite the media buzz that Ridley's new frameset did, Cateye  was on hand to show off some cool new lighting products. Commuters take note: these Rapid Series tail lights come in 1, 3, and 5-bulb versions and are rechargeable via a USB adapter.

Cateye was also showing off their new Nano Shot headlight. Producing up to 250 lumens on its "high" power setting, the Nano Shot is easily mountable to a stem, handlebar or helmet. A "low" power setting, as well as a flashing mode, are also on hand. And like the Rapid Series of tail lights, the Nano Shot is USB-rechargeable. Retail price will be $120 and should be available in the fall.

Belgian helmet company Lazer is taking a big leap into the world of sunglasses for the 2012 model year. Five styles are available in a variety of colors, including three models that feature interchangable lenses. Their trickest product, however, is one that we're not allowed to show just yet, but we can talk about it: called "Magneto," it's a new model of sunglasses that don't extend over the top of the ear, but instead attach to a Lazer helmet's straps via a small system of magnets. An attempt by Lazer at producing the "most comfortable helmet/sunglasses interface" for roadies, the prototype was a bit rough to look at, but definitely has some potential. We can't wait to see a full production version.

Another example of the bike industry reaching out to a world in need, Lazer is releasing a limited edition urban helmet in support of the Japanese Relief effort. The stylish lid features a prominent Japanese flag graphic, and a portion of the proceeds from its sale will go directly to the Red cross' Japan relief efforts.

As I bid farewell to the scenic views from Bike Press Camp 2011, I can't help but be delighted and impressed by some fantastic new bicycle tech that was shown. Although the indoor bicycle bonanzas that are the forthcoming EuroBike and Interbike trade shows can't hold a candle to Deer Valley's breath-taking setting, they should reveal even more great bike bits for the 2012 model year. We at Road Bike Action can hardly wait.