Christian Vande Velde, the pride & joy of Lemont, Illinois, was running these custom "Windy City" Zipp graphics that are part of their new Zedtech wheel graphics program...the same used for the yellow wheel graphics used on Cancellara's bike. 

 
Oakley's new custom JawBone program was all the rage in the peloton. Now you too can mix and match the frame colors to match your kit.


Here's a close-up of the Scott Addict ridden by the fastest man on the planet.


Alberto Contador was sportin' these sweet Sidi street walkers to ride his bike from the team truck to sign-in.


When it comes to livin' large the RBA crew knows no bounds...here's the sweet rental that Brad set us up with to follow the race in.