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FEATURES: OAKLEY INTRODUCES THE JAWBONES
Phil Booth
February 23, 2009
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At the Tour of California Oakley officially released their new Jawbone sunglasses. First seen being tested by Thor Hushovd and George Hincapie at the 2008 Tour de France, the Jawbones have become the choice of Lance Armstrong and Columbia fast man Mark Cavendish. The 2009 Jawbones are designed around Oakley’s 3-point fit system to optimize comfort and assure optical clarity.
The Jawbones are an evolution of Oakley’s industry leading Racing Jackets. Besides the visual re-styling, the new Jawbones feature lenses that are suspended in the frames using Oakley’s new Switchlock retention system. This retention system isolates the lenses from compressive stresses of a conventional frame. By eliminating these stresses, Oakley is able to further reduce distortion within the optic field.
The new Switchlock retention system allows for replaceable lenses, a feature that was not available in the previous Racing Jackets. The pivoting nose-piece and “lower jaw” system doubles as a quick-release system for fast and easy lens switch outs. When “lower jaw” is in the open position, the pivoting nose-piece and lenses can be easily removed and replaced. Once the nose-piece is rotated into the locked position, the lens removal feature is de-activated. Using the nose-piece as a quick-release, dirt and fingerprints on the lenses are kept to a minimum.
The Oakley Jawbone is available in a range of color options including Atomic Orange, Retina Burn and Infra Red. Lens options include vented geometry, Iridium® lens coatings to balance light transmission, photochromic technology that automatically adjusts lens darkness in response to sunlight, and Oakley polarization that blocks glare without the haze and optical distortion common to ordinary polarized lenses. With multiple lens color options, athletes can choose to maximize their color perception or improve their visual contrast to optimize depth perception.
The lenses feature Oakley’s industry leading High Definition Optics, are high velocity and high mass impact resistance, and offer 100-percent UVA, UVB, and UVC protection.
For more information www.oakley.com
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